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Multi-year deal includes exclusive Fergie collections.
February 10, 2012
By: TOM BRANNA
Editor
Mass market color cosmetics brand Wet n wild is about to get Fergalicious as the Grammy award winning pop superstar will serve as the brand’s global beauty ambassador. In addition to a multi-year worldwide campaign that includes promoting wet n wild products via promotional materials, planograms and retail/customer events, the brand will introduce Fergie signature lines by wet n wild, exclusive collections that will be a reflection of the singer’s rock-star glam style. “I’m truly excit...
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